Privacy Policy - STRENGTH IN THE CITY

Introduction

Welcome to STRENGTH IN THE CITY. (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website [www.strengthinthecity.com] (the “Site“) and register for our free and paid fitness events.

This policy applies only to information collected through our Site and does not apply to information collected offline or through other channels.

Information We Collect

Information You Provide Directly

When you register for our events, we collect:

• Full Name – To identify you and communicate event details
• Email Address – To send event confirmations, updates, and occasional communications about upcoming events

Information Collected Automatically

When you visit our Site, we automatically collect certain technical information:

• IP Address – To understand general geographic location and prevent fraudulent activity
• Browser Type and Device Information – To optimize your experience on different devices
• Usage Data – Pages visited, time spent on the Site, and navigation patterns through cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

• Process Event Registrations – Confirm your attendance and send you event-related communications
• Improve Our Site – Analyze how visitors use our Site to enhance functionality and user experience
• Send Communications – Share updates about upcoming events, fitness tips, and community news (you can opt out at any time)
• Share Information with Sponsors – Provide limited information to our event sponsors for communication or promotional purposes
• Ensure Security – Detect and prevent fraud, abuse, or security incidents
• Comply with Legal Obligations – Respond to legal requests or enforce our terms of service

Cookies and Trakcing Technologies

Our Site uses cookies and similar technologies to enhance your experience and understand how our Site is used.

Information You Provide Directly

Cookies are small text files stored on your device that help websites remember your preferences and track usage patterns.

Types of Cookies We Use

• Essential Cookies – Necessary for the Site to function properly (e.g., session management)
• Analytics Cookies – Help us understand visitor behavior through tools like Google Analytics
• Advertising Cookies – Enable retargeting and interest-based advertising through Facebook Pixel

Your Cookie Choices

You can control cookies through your browser settings. Note that disabling cookies may limit certain features of our Site. To learn more about managing cookies:

• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
• Facebook Advertising Preferences: https://www.facebook.com/settings?tab=ads

Third-Party Services and Data Sharing

We work with trusted third-party service providers to operate our Site and communicate with you. These providers may access your information only to perform specific functions on our behalf.

When we May Share Your Information

We do not sell your personal information. We may share your information only in these circumstances:

• With Service Providers – Third parties who help us operate our Site and deliver services
• For Legal Compliance – If required by law, court order, or government request
• Business Transfers – In connection with a merger, acquisition, or sale of assets (users will be notified)

With Your Consent – When you explicitly authorize us to share your information

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, loss, or misuse. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, or resolve disputes.

• Event Registration Data: Retained for up to 24 months after your last interaction with us
• Email Marketing Data: Retained until you unsubscribe or request deletion

Analytics Data: Aggregated and anonymized data may be retained indefinitely

Your Privacy Rights

You have the following rights regarding your personal information:

• Access and Correction: You may request access to the personal information we hold about you and request corrections if it is inaccurate.
• Data Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., records we must retain for compliance purposes).
• Opt-Out of Communications: You can unsubscribe from our email communications at any time by clicking the “unsubscribe” link in any email or contacting us directly.
• Cookie Management: You can adjust your browser settings to refuse cookies or alert you when cookies are being sent.

Children’s Privacy

Our Site welcomes users of all ages. However, our services are designed for general audiences and not specifically directed toward children under 13. In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13 without verified parental consent. If we learn that we have collected information from a child under 13 without proper consent, we will delete it promptly. If you believe we may have collected information from a child under 13, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised policy on this page with a new “Last Updated” date. We encourage you to review this policy periodically.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

STRENGTH IN THE CITY
Email: community@strengthinthecity.com
Website: www.strengthinthecity.com/contact