WE’RE BACK

WHO WE ARE

Strength in the City is an inspiring fitness festival that brings together fitness enthusiasts, expert trainers, and brands who love to give back. Our events educate, invigorate and leave a positive impact.

WHAT WE BELIEVE

Our mission is to transform communities through a commitment to working — and working out — together. We’re helping cities grow stronger by bringing people together to celebrate fitness and benefit local causes.

WHAT WE'VE DONE

Our 2018 festival at Northerly Island in Chicago was a smashing, sweaty success that raised $2,500 for No Kid Hungry. 500+ people joined us for a day dedicated to fitness and fun.

WHERE WE'RE GOING

We have big plans for growth in 2019. SITC is expanding to four iconic cities across the nation: Chicago, Denver, San Diego, and New York — and we’re looking for partners to help us do it.

THIS IS YOUR CHANCE

PARTNER WITH US

Our festivals wouldn’t be possible without the help of committed trainers and brands who are active in their local communities. We’re always looking for new, passionate partners!

CONNECT WITH OUR FANS

Our events expose attendees to all the health-conscious brands, businesses, and trainers in their community in one convenient place. 

OUR COMMUNITY

DEMOGRAPHICS

By the numbers, here is a snapshot of who makes up our community

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FOR EVERYONE

Singles, couples, families, friend groups

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ALL AGES

Focused on Men/Women 21-35 y/o

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PURCHASING POWER

$50,000+ HHI

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EDUCATED

Bachelor’s degree and above

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COMMITTED

Previously attended a fitness festival or similar

PSYCHOGRAPHICS

Our unfair advantage is having similar values to our community

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ACTIVE

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ADVENTUROUS

Z

COMMUNITY ORIENTED

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OPTIMISTIC

Z

INTELLIGENT

Z

CREATIVE

Z

ACTIVE ON SOCIAL

THE RESULTS ARE IN

TOTAL REACH IN UNDER 60 DAYS

IHEARTMEDIA

We got the word out through one of America’s biggest media networks, racking up nearly 200,000 impressions in the process.

INFLUENCERS

We leveraged social media influencers and the voices of our expert instructors to connect with 350,000 followers in Chicago’s fitness community.

MEDIA COVERAGE

We were seen on WGN Morning news, WGN radio, TastyTrade TV, WCIU in the morning and Fox morning news.

STREET TEAM

Our innovative guerilla marketing campaign took to the streets to engage with fitness enthusiasts at events throughout the city.

WHERE TO NEXT

CHICAGO

Northerly Island • September 2019

NEW YORK

Location April ’19 • September ’19

DENVER

Location April ’19 • September ’19

SAN DIEGO

Location April ’19 • September ’19

OUR GOALS

2M+ REACH

We want to be everywhere in 2019. That’s why we’re committing 4 to 6 months of pre and post-event promotion through social media, advertising, and monthly events.

10K+ HIGH TOUCH IMPRESSIONS

We’re heading out into local communities to build hype with street marketing campaigns that meet our fans wherever they are.

POP UPS

You’ll see us all around town. Our popups will offer a taste of our bigger events that still bring value to local communities.

2K+ PER EVENT

Our goal is to make SITC a can’t-miss event for fitness enthusiasts. In Chicago, we were able to attract 500 attendees with limited promotion. This year, we’re aiming higher.

THE TACTICS

MONTHLY EVENTS

Not only are we expanding to three new cities, but we’re also rolling out monthly events to grow our following, engage with fitness communities and build excitement for our annual festivals.

INFLUENCERS

Leveraging key influencers online and in local fitness scenes helped us quickly build a following in Chicago in just two months. We plan to double our efforts to identify partners that will spread the word in each city.

SOCIAL MEDIA

Our social media campaigns are made up of two parts: promotion and reflection. We’ll build hype by promoting event updates, trainers, and tickets. Then we’ll show off the results with videos, photos and other content.

EARNED MEDIA

Local TV, digital and radio media helped us gain traction in Chicago. This year, we’ll make an even bigger effort to reach out ahead of time for promotional opportunities and invite media to cover the events themselves.

PAID MEDIA

We’re taking advantage of opportunities to advertise in the channels where our audiences are active. With a deep understanding of who our community members are, it makes it easier for us to target new ones.

THE TEAM

Liezyl Ribeiro

Liezyl Ribeiro

Founder

A passion for Community + Fitness, coupled with 10+ years of experience means Liezyl is the perfect leader growing the Strength in the City brand

Sami Katzenberg

Sami Katzenberg

Managing Partner

Bringing a strong background in Marketing & PR, Sami is an invaluable asset to the team in getting the word out about our Mission 

Delaney Fiorito

Delaney Fiorito

Project Coordinator

Think of the most organized person you’ve ever met… Think again; it’s now Delaney. Responsible for making everything run smoothly, she handles day-to-day operations. 

OUR PARTNERS

CHICAGO SPORT & SOCIAL

CHICAGO SPORT & SOCIAL

Chicago

Engaging sports leagues and premier social events
Brand Reach
Email – 125k
Insta – 5.5k
Facebook – 45k

JOE QUADE

JOE QUADE

Chicago

Personal Reach
Insta – 3k
Brand Reach
Bam Creates – Insta 6k, Email 15k
Culture Studios – Insta 9k, Email 20k

MATT MROCZEK

MATT MROCZEK

Chicago • Digital

Expertise
Brand Strategy
Digital Marketing
Content Generation

Jen Widerstrom

Jen Widerstrom

Denver

Personal Reach
Insta 279k
Facebook 151k
Brand Reach
WiderStrong – Insta 800, Email 20k
Shape Magazine – Insta 842k

DAVE JOSWICK

DAVE JOSWICK

Denver

Personal Reach
Insta – 1.2k
Brand Reach
IndiCard – Insta 15k, Email 6k
Joy Rides – Email 5k

MYLES BAILEY

MYLES BAILEY

Denver

Personal Reach
Insta – 2k
Brand Reach
IndiCard – Insta 15k, Email 6k
Joy Rides – Email 5k

KENNY SANTUCCI

KENNY SANTUCCI

New York City

Personal Reach
Insta
120k
Brand Reach
Strong NY – Insta 1k, Email 20k+
Solace NY – Insta 19k ; Email 40k 

ERROL ASUNCION

ERROL ASUNCION

San Diego

Personal Reach
Insta – 5k
Brand Reach
Industry – Insta 24k, Email 125k
Bootleggers San Diego – Insta 5k

SPONSORSHIP LEVELS

NATIONAL – 4 MARKETS

Supreme

$100,000

Traverse

$75,000

Revive

$50,000

Elevate

$50,000

Nutrition

$40,000

Garden

$40,000

Tent

$5,000

Handout

$800

LOCAL – INDIVIDUAL CITY

Supreme

$30,000

Traverse

$20,000

Revive

$12,500

Elevate

$12,500

Nutrition

$10,500

Garden

$10,000

Tent

$1,500

Handout

$250

THE OPPORTUNITY

LET’S DO THIS!

HOW TO GET STARTED

We’d love to add you to our list of amazing sponsors that have already committed. Let’s talk about your goals and discuss how we can reach them together.

© Strength in the City 2019